首次用户体验须知 – by Krystal Higgins

最近与老板在产品上的争执已经到了白热化的地步
为了满足公司那些狂热的,疯狂想要在所谓大型合作中争权夺利的人的需要
老板试图将虚有其表的定义强加在我的设计初衷上
即便事关重要合作仍不以为意
这个地方太疯狂
我需要这些认真的理论来帮我安静

下为正文:

New users matter too!

Working on mobile products helped me realize how important a person’s first few moments are in an increasingly connected world. Here you’ll find examples of the good and the bad, the digital and the analog, all with the aim of inspiring better design in these oft-overlooked parts of a product’s experience.*

What makes a good first time user experience? I cover best practices in a few posts: First time experiences in mobile apps and patterns for new user experiences. The goal is to move from a mode of telling people what to do to a mode of letting people experience it for themselves.  We want to show interact, not tell.

Here are 3 ways we can engage new users and get them interacting early:

1. Guided interaction

  • We want to let our users interact within an environment that is authentic to our product, but with enough help to make sure they have a good time of it.
  • Our new user experiences should facilitate exploration in a safe and authentic space.
  • We should set achievable goals to ensure early success.
  • Any guidance that encourages the user to complete a task should provide prompt feedback.
  • Finally, we must ensure we don’t overdo our guidance, which means avoiding teaching the obvious (which you should determine based on research of your audience), avoiding modals, avoiding repetition, and allowing the user to skip or dismiss guidance.

2. Free samples

  • Entice users by letting them use as many aspects of your product as possible before requiring them to log in. Here, “free” is used to suggest that asking for a user’s information is just as costly as asking a user to pay money.
  • Sample content can come in many forms, including user drafts, limited-time trials, limited capacity trials, freemium, etc.
  • Prompt for registration after delivering on value.

3. Personal focus

  • New users can’t be engaged unless they can quickly focus on the product features that are most relevant to their needs or interests.
  • Use implicit or explicit methods to ascertain the user’s goal(s) with the product.
  • Create a platform for continued education and engagement by continuously checking in and reconnecting with the user.

 

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